A sensitization campaign was launched by the HRDC, to reach career influencers for them to be more supportive to youngsters who want to join the ICT/BPO industry. Job seekers have to see it as a long term career and realise that ICT/BPO is not only about call centre but provide the right opportunities, skills and global exposure. It demonstrated that employees in the ICT/BPO industry are now getting challenging careers with tremendous job opportunities, hands-on experience, information about the culture and customs of various countries across the globe. This experience in understanding and appreciating diversity is valuable for their personal as well as professional growth.